InAxtion is a technical recruitment and secondment agency that connects skilled professionals from the Netherlands and other EU countries with projects in electrical and mechanical engineering. The company matches professionals with the right clients and supports both parties throughout the entire process.
But InAxtion does more than simply match people with projects. For international employees, the company also acts as a guide to life in the Netherlands, providing a trusted point of contact for living and working in a new country. Building connections is therefore at the heart of everything InAxtion does, including the way its employees introduce themselves.
InAxtion used traditional paper business cards for years. In practice, however, they came with more challenges than you might initially expect. Every time someone’s contact details or job title changed, new cards had to be printed, resulting in unnecessary waste and additional costs.
There was another issue too: employees didn’t always have their business cards with them. At moments when they needed to share their contact details quickly, they had to do so manually instead. For the organisation, it was difficult to ensure that everyone was consistently sharing accurate, up-to-date information.
“Employees didn't always have their business cards with them, which meant contact details sometimes still had to be shared manually. From an organisational perspective, it was also difficult to maintain consistency in the information being shared.”
Kim Rommens-Plooij
Marketing Manager
In short, the system worked, but not without its challenges. And for a company looking to make progress on sustainability, the waste generated by every update was becoming increasingly difficult to justify.
The search for an alternative was driven by two key priorities: sustainability and ease of use. InAxtion wanted to reduce its reliance on paper while adopting a solution that better suited the digital way of working that has now become the norm.
What immediately appealed to InAxtion about Wizard Card was the combination of physical and digital business cards. It wasn’t a case of choosing one or the other, but having both. A physical card in your wallet and a digital version in your phone’s Wallet app. For a company whose employees regularly travel to client locations, this was exactly what they needed.
The Card Manager played an important role in InAxtion’s decision to choose Wizard Card. Through the central dashboard, InAxtion can manage all its business cards and update them whenever an employee’s job title or contact details change, without having to print new cards.
But the digital business card offers more than just basic contact details. Employees can also share direct links to the company website, their own LinkedIn profiles and InAxtion’s social media channels. This makes the card not only practical, but also a valuable marketing tool.
“The digital profile can include much more than just basic contact details. Employees can also share direct links to our website, their own LinkedIn profiles and InAxtion's social media channels, which is a valuable addition from a marketing perspective.”
The implementation went smoothly. Wizard Card responded quickly and provided proactive support, ensuring everything was set up without unnecessary internal hassle.
Since making the switch, InAxtion has experienced benefits in several areas. Managing business cards has become much easier. Address changes, new job titles and updated contact details can all be handled quickly through the Card Manager. No more ordering processes, waiting times or unnecessary waste.
It also makes a difference in everyday interactions with clients and new employees. Sharing contact details is faster and more convenient. Recipients have all the information they need straight away, without having to type anything in or look it up.
“Clients have responded really positively. It's simply so quick and convenient!”
The new business cards were also well received internally. Employees always have their cards with them, both physically and digitally, and can share their contact details in seconds. It’s a modern, environmentally conscious way of networking that reflects how InAxtion wants to work and present itself.
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